News
Earth2Tech talks with Lucid Design Group about $6.8B-a-Year Energy Management Market
November 18, 2009
San Francisco, CA - Earth2Tech talks with Lucid CEO Michael Murray about the $6.8B-a-year market for energy management systems in commercial buildings, and the eagerness of businesses to track, report and reduce carbon emissions across their building portfolios. From the article:
While the debate over how — or if — consumers will want to manage their home energy consumption makes a lot of headlines, commercial buildings suck up 18 percent of the total energy consumption in the U.S. and represent one of the biggest opportunities for energy efficiency improvements and carbon reduction. According to Pike Research, the market for energy management systems — stuff like wireless sensor networks, lighting controls, and heating and cooling management in buildings — will turn into a $6.8 billion-a-year market by 2020 and will generate investment of $67.6 billion between 2010 and 2020.
Startups know those metrics pretty well already. Lucid Design Group, for example, has been selling its energy management system for years to the commercial sector, as well as governments and universities. But while the company has always discussed plans to eventually work in the residential market, Lucid Design has yet to make a big push into homes. As Michael Murray, Lucid Design’s CEO, has maintained in conversations with me over the past couple of years, the energy management market for large commercial buildings is much more accessible compared to energy management in homes.
... Businesses are also often more eager to save money on their lighting and heating/cooling costs than consumers. The return on investment is much higher for a large building that uses a lot of energy than it is for a single family home. In addition, regulations and shareholder demands increasingly require companies to report their carbon footprints, and energy management systems will help them gather and report that data.
Read the full Earth2Tech article online >>
About Lucid Design Group
Lucid Design Group is a privately held cleantech software company, founded in 2004, and a pioneer in providing real-time information feedback to teach, inspire change and save resources. Over the past five years, our team has endeavored to make resource use visible, accessible and engaging so that building occupants have the tools to reduce and manage their consumption.
Today, tens of thousands of people live and work in schools, companies, community and commercial centers and homes enhanced by Lucid's web-based Building Dashboard® technology. Now in its third generation, the intuitive Building Dashboard® user interface allows you to connect personal electricity, water and natural gas consumption with the actions and events that take place within buildings.
