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Lucid Design Group CEO Michael Murray interviewed in New York Times Green Inc. blog
May 8, 2009
New York, N.Y. - Lucid Design Group's CEO Michael Murray discusses Building Dashboard® and energy efficiency competitions in a New York Times Green Inc. blog article about Lucid's technology at colleges and universities across the U.S., and other entrants to the world of smart metering and the smart grid. From the article:
"When Michael Murray was a student at Oberlin College, he liked to walk to each dorm, read the electrical meters, and plot the biggest consumers on a Web site. This was the most scientific way, he explained, to find the greenest residents with the greatest devotion to minimizing energy usage.
"Today, he's the chief executive for Lucid Design Group, a company that aims to automate -- and greatly expand -- that analysis. Every minute, his server collects energy consumption rates from buildings around the country, comparing their consumption against historical data and plotting it on a dashboard...
"'The research suggests that the more immediate the feedback, the more effective it will be,' Mr. Murray explained. 'The once-a-month bill is a pretty poor motivator'...
"Mr. Murray's team -- which recently began providing a $10,000 startup package -- is focusing mostly on building-level monitoring. The company provides hosted software -- dubbed the Building Dashboard -- that allows its clients to monitor and manage their resource consumption in real time on the Web. A building's load at any given moment is continuously measured against a two-week moving average for that particular time of day, giving building managers a view of their usage peaks and valleys."
Read the New York Times article online >>
About Lucid Design Group
Lucid Design Group, Inc. is a privately held cleantech software company, founded in 2004, and a pioneer in providing real-time information feedback to teach, inspire behavior change and save energy and water resources in buildings. Over the past six years, Lucid's team has endeavored to make resource use visible, accessible and engaging so that building occupants have the data visualization and communication tools to manage and reduce their consumption.
Today, tens of thousands of people live and work in schools, companies, community and commercial buildings and homes enhanced by Lucid's web-based Building Dashboard® technology. Now in its fourth generation, the intuitive Building Dashboard® user interface allows occupants to connect personal electricity, water and natural gas consumption with the actions and events that take place within buildings.
