News
Lucid Design Group featured in 'Parsing Information in the Google Era' on Forbes.com
March 31, 2010
New York, NY - Forbes.com article, titled "Parsing Information in the Google Era: Creating personal connections to data can help you absorb and filter information," features an interview with Lucid's CEO Michael Murray about Building Dashboard®. From the article:
In the era of continuous connection to too much information, it is not just what you know, it is also the way that you know it. That is the message of a new book from a former Google exec, and also how a lot of Web-enabled businesses seem to succeed.
... The difference of using relationships and personal connections to the world is even more pronounced in businesses that combine the Web and the physical world. An Oakland, Calif.- based startup called Lucid Design Group makes a product that enables people to see how much energy their building (usually an office or a college dorm) is using.
... The company has found, however, that more than calls to corporate citizenship, people take steps when their building is compared with another. "Hundreds of schools do this to try and save energy, and build habits that will last once students leave school. The problem is, they do it with students running around with clipboards," says founder and chief executive Michael Murray. By keeping information nearly immediate, and posting comparisons with other groups on a digital screen in the lobby, he says, "we shorten the time lag, and they see the cause and effect of their behavior against others." Murray hopes to have a competition among 30 schools this November.
Read the full Forbes.com article online >>
About Lucid
Founded in 2004, Lucid Design Group, Inc. ("Lucid") is a privately held cleantech software company and a pioneer in providing real-time information feedback to teach, inspire behavior change and save energy and water resources in buildings. Over the past seven years, Lucid's team has endeavored to make resource use visible, accessible and engaging so that building occupants have the data visualization and communication tools to manage and reduce their consumption.
Today, tens of thousands of people live and work in schools, companies, community and commercial buildings and homes enhanced by Lucid's web-based Building Dashboard® technology. Now in its fourth generation, the intuitive Building Dashboard® user interface allows occupants to connect personal electricity, water and natural gas consumption with the actions and events that take place within buildings.
