News
Lucid's Building Dashboard® featured in Make Magazine's "ReMake America" coverstory on Home Energy Dashboards
May 15, 2009
Oakland, CA - Lucid's Building Dashboard® is featured in Make Magazine's "ReMake America" coverstory on Home Energy Dashboards, in which CEO Michael Murray discusses energy competitions as motivators for increasing participation and reducing consumption. From the article:
"'No one really knows how much people would be willing to change their behavior,' admits Michael Murray, CEO of monitor maker Lucid Design Group. 'It's not going to be the early adopters who will help us get out of this mess; you have to engage the rest of the population.'
"To reach the wasteful masses, Lucid created an energy interface that pits users against one another -- and buildings against one another -- in a game to see who can expend the least wall juice.
"'Competition is a powerful way to motivate people,' says Murray. 'What some people really want is bragging rights. It's about being number one, not necessarily all about saving the planet.' Lucid currently installs most of its systems in university dorms, where it sees very good participation in its intramural energy contests."
Read the Make Magazine article online >>
About Lucid Design Group
Lucid Design Group is a privately held cleantech software company, founded in 2004, and a pioneer in providing real-time information feedback to teach, inspire change and save resources. Over the past five years, our team has endeavored to make resource use visible, accessible and engaging so that building occupants have the tools to reduce and manage their consumption.
Today, tens of thousands of people live and work in schools, companies, community and commercial centers and homes enhanced by Lucid's web-based Building Dashboard® technology. Now in its third generation, the intuitive Building Dashboard® user interface allows you to connect personal electricity, water and natural gas consumption with the actions and events that take place within buildings.
