News
Lucid's Dr. John Petersen interviewed in New Scientist's 'How psychology can help the planet stay cool'
August 19, 2009
London, U.K. - Lucid Design Group's Dr. John Peteresen is interviewed in New Scientist's 'How psychology can help the planet stay cool' article, highlighting Oberlin College's Building Dashboard® system and research currently underway to test the effect of real-time resource use feedback in a real-world residential and business environment. From the article:
"I'M NOT convinced it's as bad as the experts make out... It's everyone else's fault... Even if I turn down my thermostat, it will make no difference." The list of reasons for not acting to combat global warming goes on and on.
This month, an American Psychological Association (APA) task force released a report highlighting these and other psychological barriers standing in the way of action. But don't despair. The report also points to strategies that could be used to convince us to play our part.
Competitive instincts
EVERY spring, selected student dormitories at Oberlin College in Ohio compete to discover which one can cut energy use by the most. Computer screens give the students detailed feedback on electricity consumption, and in one study dorms cut their electricity use by 55 per cent (International Journal of Sustainability in Higher Education, vol 8, p 16).
The researchers running the study have not yet crunched their numbers to separate out the effects of competition from the feedback on electricity consumption, but the large savings compared to other studies that lack a competitive element suggest a strong effect. "The competition, at least in this environment, is critical," says John Petersen, Oberlin's head of environmental studies.
Petersen concedes that Oberlin may attract students with green sensibilities atypical of society at large. The project is about to extend into the real world. Equipment to provide detailed feedback on electricity use will be fitted into 53 apartments and six business units in a development now under construction in the city of Oberlin. "We hope to create volunteer groups that will compete with one another," says psychologist Cindy Frantz.
Read the New Scientist article online >>
About Lucid
Founded in 2004, Lucid Design Group, Inc. ("Lucid") is a privately held cleantech software company and a pioneer in providing real-time information feedback to teach, inspire behavior change and save energy and water resources in buildings. Over the past seven years, Lucid's team has endeavored to make resource use visible, accessible and engaging so that building occupants have the data visualization and communication tools to manage and reduce their consumption.
Today, tens of thousands of people live and work in schools, companies, community and commercial buildings and homes enhanced by Lucid's web-based Building Dashboard® technology. Now in its fourth generation, the intuitive Building Dashboard® user interface allows occupants to connect personal electricity, water and natural gas consumption with the actions and events that take place within buildings.
